Tuesday, 8 September 2009

The web is not a channel

Here in agency land, people often refer to the web as a channel. And coming from a background where I was surrounded by developers, this has never sounded right to me.

So when I was invited to present at an internal Loewy-wide event to pimp our Digital wares, I decided to try and describe a better way to think about the web. I'm giving the talk today, and my slides with notes can be seen on Slideshare or below:

View more documents from Phil Whitehouse.