Anyway, that isn't the point of this post. While I'm not normally in the habit of writing look-what-I've-found" type posts, I was struck by the "About Us" page on Pownce, and particularly the "How's it made" section:
So that's 12 products strung together to create what is, in essence, a very simple messaging site. Remarkable! Surely this is some kind of functional simplicity vs technical complexity record? Regardless, I love the way they're wearing their technical hearts on their sleeves, and this is yet another example of effective transparency (if not the radical kind) being used in the marketplace. I find myself rooting for the human beings behind this service, even if I do face an uphill battle to get my friends on board.